ABM With a Side of Data: Building an ABM Program in a Dip | Adrianna Shukla, DemandScience
Update: 2023-01-26
Description
"ABM isn't a tactic, ABM is the strategy."
Adrianna Shukla, Senior Director of Marketing a DemandScience, joins your host Danielle O'Neil to breakdown the nitty-gritty of where to focus your ABM strategies, how to get data on leads that gives meaningful insights, and why it might be time to brush up on the fundamentals when organizations are looking to cut budgets.
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